The beginning advertising workings in Russia. From a German Bussinesman Ludvig .
After the abolition of serfdom in Russia began to expatiate on the advertising responsibility: if the earlier spot advertisements were published exclusive in licensed newspapers, then from that moment it became possible to publish newspapers on the hard cash advertisers. Undisclosed publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Central Responsibility of ads. The tasks of this service, open Metzel Ludwig, a Czech at hand birth, but rumour has it German tribe, were receiving ads commercial and special nature and standing them in the press. Of headway, initially Metzel worked predominately with the provincial editions, but later his occurrence went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his workplace was transformed into a “Trading House L. and E. Metzel and K °».
Not later than the dawn of XX century daring Metzel less monopolized the Russian trade in recompense pull a proof pix advertising and has already entered the worldwide level: Section agencies existed in Warsaw, Berlin, Paris, Reborn York, etc. During this ever, the trading house has been transformed into a “Russian Joint Breeding Enterprise announcements - This company lasted until October 1917
Parentage dealing Metzel contributed to the occurrence of civil advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising force creatives were created opening past professionals. Of movement, this affects the supremacy of advertising in the press and, thus, on its effectiveness. On the other hand, to Metzel Russian press has not up to now received such gains, and, as a ruling, there was the long green from subscriptions. With heed to the provinces, the occupation Metzel hastily revives marketing in the remote corners of the wilderness, which, in produce, affected the Russian succinctness as a whole.
Mechanism Metzel promoted not only imported companies but also their own, promoting the advertising company: “Every fabricator of a product may be, or sells it ought to, if he wants to swell its sales and retreat to newspaper advertisements, it would be difficult sometimes to hold out against all progressively increasing competition. A decent advertising, which does not guarantee more than what she is masterful to give, will without exception benefit and the amount spent on publishing, each time upon bankroll b reverse in abundance. The theatre troupe purpose into fame, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - designer of the agency inside workplace ad
If the Main Office advisers aboard “worked, mostly, the arrangement, the” Russian Communal Range Assembly offers “significantly expanded its latitude of services: the employees of the company is advertising texts, developed slogans, carried out the transmutation into other languages (A lilliputian forecast here. The town businesses know the market change one’s mind and through the Internet, you can find out get in touch with companies, such as “Werbeagentur Viersen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Text on the announcement that advertises the company Metzel directly appealed to entrepreneurs: “You are doomed next to a swarms of different details, so that you may not get the intended even-handed - to develop their business. If you go to the Trading line “LI And E. Metzel and K ° », then you compel attain the desired through skillful advertising, namely, the normal allocation of ads to the publications, in their select advent and sound content.”
The illustrious adjectival phrase “advertising - the machine of shoppers” - is also the development of the elementary advertising force Metzel: it is considered that it invented the government director of the group VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian